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Barbara DeGraff
SKILL SETS
- Strategic web and content development, web design and project management
- Research and analysis - strategic web planning and assessment, competitor analysis, client communications and usability testing
- New product and strategy development – research, marketing, and communications
- Corporate trainer and lecturer
- Writing for end users – client communications, web content, online help and user guides
INDUSTRY EXPERIENCE
Finance sector
- Perpetual Group - national marketing and client communications. Launched Perpetual Funds Management and national sales and service training
- E*TRADE Australia, Westpac Broking and Westpac Online FX - launch team member responsible for content strategy and online customer experience
- CUSCAL member research
Non-profit sector
- Developed and promoted programs for gifted minority students with leading US business schools, secondary schools, and Outward Bound
- Developed content strategy, website and online donation form for Dymocks Literacy Foundation
- Developed content strategy, content management system and website for Kids Like Brett
Small business sector
- Work with range of small business to take their business online. Develop web strategies, web content and online communication.
- Oversee the build of customised content management systems and websites. Provide ongoing support as required.
Training and education sector
- Corporate trainer - financial services, recruitment, real estate,
credit and community services sector
- Lecturer – New Media Marketing and Consumer Behaviour
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