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web writing
This practical web writing workshop is designed to make content easier to read and more effective.
With a focus on the reader our web writing workshops cover:
1. Writing for an online audience
- understand how people read online
- learn good web writing guidelines
- use headings, subheadings, hyperlinks and bullet points effectively
2. Editing content to improve usability and search results
- format content for easy scanning and comprehension
- create user-friendly solutions to lengthy documents
- write to be found
- ensure your content contains appropriate key phrases
3. Organising content to meet readers’ needs
- identify the most frequently used ( ‘killer’) content
- structure content so information is easy to find
- label content clearly using plain English
- ensure content supports users’ online tasks
Bring out the best in your business
Use your own material for in-class web writing exercises.
Apply what you learn about web writing to your work.
Web writing workshop philosophy
Rewriting content is a very cost-effective way to improve a website.
Who would benefit from training in web writing
Anyone writing or editing content for websites or intranets.
Duration and cost – depends upon requirements
Workshops can be fully customised and offered in house or at the location of your choice.
Maximum number of participants: 12
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