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web writing
Editing web content can make your website easier to use?
Our web writers and content specialists can help you:
- Format web content for easy scanning and comprehension
- Write to be found – by consumers and search engines
- Create user-friendly solutions to lengthy documents
- Adapt printed materials for online use
- Edit web content around keyword phrases to improve search results
Web writing differs from writing for print
- 79% of users scan the page instead of reading word-for-word.
- Reading from computer screens is 25% slower than from paper.
- Web content ought to have 50% of the word count of its paper equivalent.
Tips to improve your web writing
- Write web content that is clear, concise, objective - and scannable
- Use subheadings and bullet points - not long paragraphs
- Ensure headlines clearly capture your most important point
- Create subheadings that summarise the main points
- Write clear headings - not clever headings
- Highlight key points
- Make your hyperlinks a call to action - and incorporate keywords
- Reduce your word count - remove redundant, outdated and trivial content
- Write one idea per paragraph - make each page stand on its own
Would you like to refresh your web content?
Just phone us on 02 9906 6888 to discuss your needs. Or, complete the form below and we will get back to you.
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