5 Great Reasons to Use Video

Out of Digital Sherpa’s 25 amazing video marketing statistics, my favourites are:

  1. Your website is 50 times more likely to appear on the 1st page of a search engine results page if it includes video (Click to Tweet)
  2. Videos increase understanding of your product or service by 74% (Click to Tweet)
  3. An introductory company email that includes a video receives an increase in  click-through rate by 96% (Click to Tweet)
  4. Click-through rates increase 2-3 times when you include a video in an email (Click to Tweet)
  5. Subscriber to lead conversation rates increase 51% when video is included in an email marketing campaign (Click to Tweet)

Source: 25 Amazing Video Marketing Statistics, Digital Sherpa, 2014

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