Building strong foundations

The first step in building a strong online presence is to make sure your audience can find you online.

This need not be expensive.  Start by making sure you can be found where people look for your services.

  • Industry Directories
  • Google Places for Business
  • LinkedIn

Why do we single out LinkedIn?

If someone searches for you by name, your LinkedIn profile generally comes up in the top 3 to 5 search results. TIP: If haven’t built your website yet make sure you have a powerful LinkedIn profile.

If you have a LinkedIn profile, make sure it is up to date.

  • Do you have a strong summary statement? Does it include the keywords people are likely to use when searching for the services you provide?
  • Do the words under you name make it clear what you do?
  • Is your photo current and professional?

These are easy ways to improve your online presence.  What else would you suggest?

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