Category Archives: e-dentity blog

9 Tips for web writing

blogWhy edit content?

Editing web content is one of the most effective ways to improve website usability and customer experience.

9 Tips to improve your web writing

  1. Ensure your web content clear, concise – and easy to scan
  2. Leave plenty of white space
  3. Use subheadings and bullet points – not long paragraphs
  4. Make sure your headlines are clear not clever – so they convey the most important point
  5. Use subheadings that summarise the main points
  6. Make your hyperlinks a call to action – and incorporate keywords
  7. Reduce your word count – remove redundant, outdated and trivial content
  8. Focus on one topic per page
  9. Make each page stand on its own

Did you know … Web writing differs from writing for print

According to web writing gurus Jakob Nielsen and John Morkes:

  • 79% of users scan the page instead of reading word-for-word
  • Reading from computer screens is 25% slower than from paper
  • Web page content must have at least 50% fewer words that the paper equivalent

The key things to remember are to be succinct and make your content scannable.

Shine online

What does shine online mean? You know how you worry about being found online… well we want you to shine online so you and your business are easy to find. We’ll make sure you are listed in the right places and with the right keywords. We want to make sure the experience of finding you… Continue Reading