Web content

Web content so every word sells

  • Does your home page say what you do, who you help and how?
  • Is your site beautifully designed but missing content?
  • Is your web content easy to scan and understand?

As web content and customer experience specialists we love

  • Creating new content
  • Editing, optimising and updating existing web content
  • Repurposing and leveraging existing promotional materials

Don’t take our word for it


Barbara understands websites and keeps ours fresh, relevant and easy to navigate. Clients say our website looks and sounds like our business – stylish and user friendly!

~ Vivienne Cable, Image by Design, Chatswood’s Unique Boutique


Too few websites have the content which focuses on clients’ needs and results in the desired outcomes for their business. Barbara DeGraff from e-dentity solves these issues with her knowledge, experience and intelligence.

~Susan Griffiths, Nouveau Design

Let us unlock the content in your head

We excel at interviewing you in a structured fashion to capture key, compelling content so your…

Does your content need editing?

  • Is your content up to date?
  • Is your content easy to scan and understand?
  • Do the calls to action support your business objectives?

Let us provide you with a fresh take

Repurposing what already exists is a great way to create compelling web content.

  • Developing case studies
  • Gathering testimonials
  • Creating About Us web content that personalises and differentiates you

Get web content out of your ‘too hard’ basket today!