Why edit content?
Editing web content is one of the most effective ways to improve website usability and customer experience.
9 Tips to improve your web writing
- Ensure your web content clear, concise – and easy to scan
- Leave plenty of white space
- Use subheadings and bullet points – not long paragraphs
- Make sure your headlines are clear not clever – so they convey the most important point
- Use subheadings that summarise the main points
- Make your hyperlinks a call to action – and incorporate keywords
- Reduce your word count – remove redundant, outdated and trivial content
- Focus on one topic per page
- Make each page stand on its own
Did you know … Web writing differs from writing for print
According to web writing gurus Jakob Nielsen and John Morkes:
- 79% of users scan the page instead of reading word-for-word
- Reading from computer screens is 25% slower than from paper
- Web page content must have at least 50% fewer words that the paper equivalent
The key things to remember are to be succinct and make your content scannable.